This ad will be closed automatically in X seconds.

Elmer Parades raise £765,000 for hospice charities

Three auctions have now taken place following bumper Great North Parade over the summer.

The third and final Elmer’s Big Art Parade auction took place earlier this week (November 12) following the bumper Great North Parade over the summer and into the autumn around Tyne and Wear, which was held in partnership with Andersen Press and Wild in Art.

The final auction raised £182,000 on the night, which will help St Oswald’s Hospice in Newcastle continue its work with adults and children.

This means that the three trails created to mark Elmer’s 30th birthday have raised £765,000 for hospice charities around the country.

The trail and auction in Ipswich raised £260,000 for St Elizabeth’s in Ipswich, while £323,000 was raised for St Luke’s in Plymouth.

“When we first partnered with Wild in Art we all thought we’d have a great summer and celebrate Elmer and the three hospice charities involved, and hoped to raise some money, but the reaction to Elmer has surpassed what we could have ever dreamed of, and to play a part in raising three quarters of a million pounds for charity in the anniversary year really is the cherry on top of this particular birthday cake,” said Paul Black, PR and brand director at Andersen Press.

The Newcastle auction is not the end of the partnership with Wild in Art, however. A trail in Maidstone, Kent has been confirmed for summer 2020 in partnership with Heart of Kent hospice, with more to come.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
MBbanner500x500
 
Bath, body and cosmetics specialist to create products inspired by Friends, DC and Looney Tunes....
NESLego500x500
 
The LEGO Group continues to build on its partnership with Nintendo....
MightyMikeTT500x500
 
Brand will be launched with a solid platform on both CITV and Cartoon Network's Boomerang channel....
EmpireStrikesBack500x500
 
Classic Star Wars movie tops the UK and Ireland box office 40 years after original release....
JMacdonald500x500
 
Initiative marks the first designer partnership for the home shopping group....
LSBSummer2020500x500
 
The latest edition is packed full of news, comment, views and interviews across all sectors of the licensing business as it continues to navigate the 'now normal'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter