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emoji brand reaches 35 licensees in the UK

Bravado continues to grow brand in the territory, signing 23 licensees in 2017.

Bravado is continuing to grow the emoji brand in the UK, with the licensee count now reaching 35.

The company became the agent in the UK and Nordics for emoji in January 2017.

During last year, it signed 23 licensees in the UK, as well as activating major retail campaigns with Tesco and a host of other retail promotions.

Activations around the emoji brand include a high-end fashion collaboration with Edward Crutchley, as well as the creation of an emoji programme across the school summer holidays at Chessington World of Adventures.

Product on offer ranges from stationery and stickers to nightwear and bedding, plus Gelli Baff through to food, fruit machines and promotions with sports events.

The emoji brand is represented globally by over 500 licensees, while the company owns more than 800 trademarks and builds more than 10,000 icons, patterns and characters for legitimate licensing.

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