This ad will be closed automatically in X seconds.

emoji company adds Handcraft to partner roster

Retail Monster brokers new deal for underwear collection, launching this spring.

The emoji company has teamed up with premium children’s undergarment brand, Handcraft Manufacturing, in a new deal brokered by its US licensing agent, Retail Monster.

The new underwear collection will feature some of the emoji brand’s most vibrant icons and designs for boys and girls aged from two upwards.

The line will debut from May in Walmart stores across the US, before expanding into Target, Amazon and other retailers in the autumn.

“We are certain that our ability to portray this brand is limitless,” said Marshall Mizrahi, vp of Handcraft. “We look forward to a successful partnership as we work to amplify the longevity of the emoji brand.”

Marco Hüsges, ceo and founder of the emoji company, added: “Handcraft is the leading children’s undergarment manufacturer, with best-in-class relationships across retail and licensing. We couldn’t think of a better partnership as we continue building this iconic brand at retail.

“Because the brand is rooted in expression, we are sure that the product line will delight our youngest fans, who are already learning to engage and communicate daily through icons.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SarahJester500x500
 
Popular former Primark licensing coordinator strengthens licensee’s headcount....
H&ASimpsons500x500
 
New range of products has launched exclusively at Superdrug....
LTeejit500x500
 
Live final will take place online during Festival of Licensing at 10am on Thursday October 8....
LineFriendsBlue500x500
 
Including WildBrain CPLG expanding the European licensing programme for LINE FRIENDS' BROWN & FRIENDS brand....
PradaBB500x500
 
On-the-go food and drink specialist teams with luxury brand on its Prada Re-Nylon collection....
SainsLegoCards500x500
 
Promotion is back for a third time, running until October 27 with 140 cards to collect in total....
Get the latest news sent to your inbox
Subscribe to our daily newsletter