Underwear brand, OddBalls has joined forces with emoji on a new collaboration.
The peach and aubergine icons have been added to a range of underwear, bringing a ‘refined yet fun’ approach to self-expression, according to the two companies.
“We are so excited to offer this new range of The emoji brand underwear to our customers,” commented Matthew Gibson, head of partnerships and licensing at OddBalls. “It perfectly offers a new way for people a new way to express themselves. I can’t wait to see what the reaction to the collection – and hear which emojis customers want us to add.”
Marco Huesges, ceo and founder of the emoji company, continued: “We are thrilled to be partnering with OddBalls. This fun collection is a great addition of basics for men and women that provides a fun yet modern style, giving our customers more options to own their style.”
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