New collection of footwear, apparel and accessories featuring emoji icons due to hit retail on August 22.
Emoji has teamed up with sports brand PUMA for a new collection of footwear, apparel and accessories.
Designed through the lens of instant messaging, the collection pairs popular emoji icons with bright colour combinations, with items available for both children and adults.
The RS-2K X emoji features a hook and loop piece on the heel where detachable fire, laughing/crying and peace sign emojis can be added. The shoe also includes a hidden ‘What’s up?’ message printed on the vamp. Meanwhile, the RS-X³ X emoji includes the same detachable emoji feature, using the thumbs up, angry and thunder emojis. ‘What’s up?’ also appears in the quarter overlay.
Meanwhile, the apparel collection includes an emoji hoodie in black, grey and yellow, each featuring an array of emoji icons on the front and back. There is also PUMA x emoji sweatpants in grey and black, again featuring the emoji icons.
“The PUMA x emoji collection is one of our most favourite brand collaborations,” enthused Marco Huesges, ceo and founder of the emoji company. “The products turned out so colourful, expressive and beautiful and the entire product line is energetic and truly iconic.
“We are certain that the line will make everyone happy and that we can, together with PUMA, spread emotions and good vibrations to consumers and fans all around the world.”
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