Enesco has revealed a new special edition Peter Rabbit plush in collaboration with Penguin Ventures.
The new plush will help to raise funds for Great Ormond Street Hospital Children’s Charity.
The plush is part of the new reimagined Beatrix Potter soft toy collection and features new patterns and fabrics. Peter is presented in his iconic blue jacket with little brass buttons, while he also has a special lining in his ears – a floral print in shades of yellow with touches of blue in the same tone as the uniforms worn by the nurses at Great Ormond Street Hospital during the 20th century.
The GOSH Charity logo is also embroidered in a pale blue thread into the bottom of Peter Rabbit’s paw.
The plush is available in a large size measuring 30cm tall and a small size measuring 16cm. Both sizes are presented with a co-branded ear tag featuring the logos of Peter Rabbit and GOSH Charity.
With each sale, £1 plus VAT from the small plush and £1.66 plus VAT from the large plush will be donated to GOSH Charity by Enesco and Penguin Random House Children’s.
The money raised will help fund the hospital’s most urgent needs, such as child and family support services, pioneering research into rare conditions, the essential rebuilding and refurbishment of the hospital and state-of-the-art medical equipment.