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Erve Europe adds Blizzard Entertainment brands to gaming portfolio

Company adds major franchises Overwatch and World of Warcraft to its offering.

Erve Europe has added two major gaming franchises from Blizzard Entertainment to its portfolio: Overwatch and World of Warcraft.

The company will now serve the European market with a raft of product for both franchises including branded t-shirts, sweatshirts, pyjamas, shorts, socks, underwear and hoodies among other items.

The first collections will launch in spring/summer 2021.

“We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, gaming licence manager at Erve Europe. “As I’m a fan myself, I know how dedicated the players are to these games. I know people who’ve been playing World of Warcraft for ten years or more.

“We know our customers are open for these two games, whilst we always keep the target audience in mind. Together with Blizzard, we have set some targets and things are looking promising. Knowing what’s coming up with both games, we are very confident that this is a huge deal for us.”

Phillippe Bost, Activision Blizzard’s vp of international consumer products, added: “Erve has a great understanding of our DNA and Blizzard fans’ expectation. We are so proud to work with Erve to bring the magic of Blizzard to our community in Europe.”

Since its launch over 25 years ago, the World of Warcraft franchise has spawned five games, a theatrical release and a community which continues to grow. Meanwhile, team-based first person shooter Overwatch first arrived in 2016 and also has its own esports league.

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