Erve Group has today (10 January) revealed the official launch of a new UK-based company, Erve UK & Ireland, bringing over 35 years of licence and brand experience directly to the UK and Ireland.
The company offers licensed and branded fashion and apparel to UK and Irish consumers of all ages across daywear, nightwear, underwear, socks/hosiery, swimwear and accessories.
“We have been servicing the UK and Ireland apparel markets for many years through our pan-European retail partners,” explained Martijn van der Erve, ceo at Erve Group. “We are financially strong and a reliable strategic partner in an ever-changing and volatile global economy. Our long-term focus, prudent approach, and global reach have allowed us to grow and invest year after year.”
Tom Rossi, md, added: “Our mission at Erve UK & Ireland is to increase value without compromise. Increase retailer value through maximising their margins and volumes with high-quality products from reliable sources, and brand owner value through improved market coverage in line with their brand and business expectations.”
He continued: “Our team has a vast amount of hands-on experience in the UK and Ireland apparel markets and a deep knowledge of the retail sector and end consumer, having held senior roles at market-leading organisations as brand owners, licensees and suppliers with a strong UK retail foothold.”
In addition to its burgeoning brand and licensing business, the company also produces private label apparel for large retailers.