Men’s media brand, Esquire has launched four new fragrances in partnership with Michael Malul.
The new fragrances – available in 100ml bottles – were developed around Esquire’s rich literary history and notable contributors, from F. Scott Fitzgerald and E. E. Cummings to new journalism legends like Tom Wolfe and its many editors-in-chief.
From this inspiration, the names of the four initial new scents were born: American Novelist, Modern Poet, New Journalist and Editor in Chief.
American Novelist is an ambery, warm, intriguing fragrance with notes including bergamot, leather and cedar; Modern Poet is an herbal, dreamy, green fragrance with notes including matcha, gin and patchouli; while New Journalist is a blue, aquatic, approachable fragrance with notes including apple leaf, blue lavender and sandalwood. Covering the darker side of the fragrance wheel, Editor-in-Chief is bold, spicy, and elusive with notes including clove, labdanum and tonka bean.
More fragrances will be added to the collection throughout the next few years.
The collaboration was facilitated by licensing agency IMG.
“Our readers have an insatiable appetite for stories about men’s fragrance and grooming,” commented Michael Sebastian, editor-in-chief at Esquire. “And we’ve been talking about developing men’s fragrances for years. After the successful launch of our jewellery line, this felt like the right time to do it. It’s the natural next step in creating products that will resonate with our readers.”
Hanan Malul, ceo at Michael Malul, continued: “Collaborating with Esquire on this line of fragrances has been rewarding from start to finish. We had the pleasure of diving into Esquire’s incredible history, and its inspiring trajectory, to bring it to life through fragrances. The result is something very special that we’re excited for people to experience.”
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