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Euro Visions: Tesco talks Central Europe

Head of buying for essentials, Rosie Robbins on why the territory is key for licensing.

The global licensing market continues to grow both in terms of value and diversity.

Europe, in no small way, is playing its part with the value of retail sales of licensed product growing to $60 billion in 2016 (according to LIMA’s 2017 Licensing Report).

The Source spoke to some key players across continental Europe, seeking opinion on how retailers approach licensing, what is working for them and what the future holds.

Today: Rosie Robbins, head of buying for essentials, Tesco F&F

“Licensing is extremely important to our central European territories and is an area we have plans to grow. The ranges we have offered to date have sold well and feedback from both our customers and store colleagues is positive.

“It is also very important to understand the different platforms and event timings in central Europe to ensure that we are delivering the right licences at the right time as this differs to the UK market.

“Within the CEE region, Poland is our key territory for our licence business. It is our largest market and has a greater licence offering within our central European territories. Our vision and strategy is to grow the central European business and we recognise opportunity within these regions. Our main focus will be to drive our core characters while continuing to offer our customer the best possible combination of design, quality and price.

New licences will play a key part of our strategy ensuring that we are offer newness to our customers and we are constantly reviewing which licences are relevant to the individual markets across film, entertainment, books and lifestyle brands.”

This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.

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