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European retailers head en masse to Licensing Expo 

Over 1,000 retailers are among those registered to attend Licensing Expo, when it returns to the Mandalay Bay Convention Center in Las Vegas from 13-15 June.

They include buyers from European retailers Primark, H&M, Frasers Group, Asda George, Lidl, The Entertainer, El Corte Ingles and Toys R Us, as well as first time attendees B&M, Lush and TJ Morris.

Licensing Expo has also attracted several new retailers from North America and Latam including TJX, Urban Outfitters, Abercrombie & Fitch and Tilly’s, while Hot Topic, Walmart, Target, Five Below, Aldo, Game Stop, Coppel, Liverpool and Pottery Barn are among the returners from 2022.

“We’ve worked really hard to drive high quality local and international attendees to Licensing Expo through multi-channel marketing and one to one outreach,” Laura Freedman-Dagg, head of retail at Informa Markets, told “Brand Licensing Europe has built a great reputation for retail attendance but for those looking for global, US, Canadian, Latam or Asian partnerships, Licensing Expo is a must attend.

“I’m particularly excited to see the likes of Shein and Mr Price (which is massive in South Africa) have registered to attend – in fact, I’m delighted with all the registrations so far.”

Laura continued: “It’s testament to the power of brand licensing as a tool for retail excellence. It’s also a big reflection of the pull of the brands exhibiting. The show is a melting pot of instantly recognisable evergreen IP and hot upcoming brands. That coupled with the diversity across entertainment, sport gaming, lifestyle, collegiate and culture means there really is something for every type of retailer – from dollar stores to department stores.”

Licensing Expo takes place from 13-15 June at the Mandalay Bay Convention Center, Las Vegas. To register to attend, simply click on this link.

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