Show runs alongside Bologna Children’s Book Fair on March 30-31.
The Bologna Children’s Book Fair and Bologna Licensing Trade Fair are continuing to grow in importance for UK companies. BLTF attracted over 80 exhibitors with more than 900 IPs in 2019, an increase over the previous year. The 2020 show – taking place on March 30-31 – will introduce a licensing fashion zone, with a special focus on children’s fashion.
“The conjunction with the Bologna Book Fair allows us to welcome a relevant foreign audience,” says Cristina Angelucci, senior consultant at BolognaFiere. “So although Italian licensees are still a big part of the event, there are more and more foreign visitors from Europe. UK visitors should come to meet new licensees, to match with local retailers, to learn more on fashion trends as Italy is the global capital of fashion and to optimise their business between licensing and global children’s publishing.”
For Maurizio Distefano Licensing, Bologna Licensing Trade Fair holds a unique position. The company’s Michela Marchese Patti explains: “Firstly because it is complemented by the kids’ book event, which is very much related to the consumer products business. This helps to bring different audiences into licensing projects, creating strong relationship for properties that start from publishing.
“This – and the importance of the licensing show to the region – is a key reason why so many Italian licensees, international IP owners and agents gather at the Bologna Licensing Trade Fair and show off some of their most successful properties.”
Mondo TV’s licensing director, Valentina La Macchia, agrees that BLTF is one of the most important shows in the calendar.
“In an ever-more fluid and complex licensing and retail environment, identifying trends, promoting a portfolio and finding potential partners are more important than before – and all such aims are particularly well served by this event, at which Mondo TV is looking forward to amazing the market by unveiling some new exciting projects,” Valentina concludes.