A raft of special edition merchandise is launching for the Formula 1 Heineken Silver Las Vegas Grand Prix 2024 – including a collaboration with Peanuts.
The 2024 merchandise will be available for purchase at the F1 Las Vegas Hub Presented by American Express located at The Venetian Resort Las Vegas from 9 November to 2 December, as well as at the F1 Las Vegas Grand Prix Fan Experience and in all fan zones during the event.
For the first time ever, Formula 1 has teamed up with Peanuts for the Las Vegas Grand Prix. With Peanuts having been involved in car racing for decades, a clothing range will feature custom original art of Snoopy and the Peanuts gang across children and adult lines of shirts, sweatshirts, plush toys and accessories.
As part of the collaboration, Snoopy will make an appearance at the F1 Las Vegas Hub on 22 and 23 November.
In addition, other merchandise will include special edition Vegas Golden Knights jerseys, plus hats and t-shirts; a collaboration with the Las Vegas Raiders for an exclusive apparel line including custom t-shirts, a hoodie and a hat, made in partnership with local female-owned company The Wild Collective; plus a tie-up with Malbon Golf for a 22-piece collection combining the distinctive identities of both brands.
The full 2024 Las Vegas Grand Prix range features five sub-collections – Core, Neon, Vintage, Desert and Limited Edition – each featuring a distinct theme and colour way.
“Partnering with Formula 1 has been a wonderful collaboration between two iconic brands,” commented Liz Brinkley vp global fashion, home and collaborations for Peanuts. “Over the nearly 75 years of Peanuts’ history, our brand has been integrally woven with sports of all kinds and to add Formula 1 to that list is truly an honour. I know this collection will delight fans of both Peanuts and Formula 1.”
Emily Prazer, F1 and Las Vegas Grand Prix chief commercial officer, continued: “The 2024 merchandise collection captures the excitement of this year’s race, ranging from the playful charm of Peanuts, Las Vegas’ own Vegas Golden Knights and Las Vegas Raiders, and the sleek aesthetic of Malbon Golf. Some of these items are truly one-of-a-kind and celebrate the spirit of the event and the local Las Vegas community.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
