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Exclusive Sainsbury’s deal grows Oasis brand further

High street fashion brand launches bathing product range from SLG with retailer.

British women’s high street fashion retailer Oasis continues to extend its licensing programme, launching six bathing products that will be exclusive to Sainsbury’s and on the shelves in time for Christmas.

The collection – created by SLG – features two coordinating prints from the Oasis licensed design bank and includes an eau de toilette, a trio of body mists, a hand cream gift set, bath fizzers, a gift set with body wash, lotion and mist, and a little handbag hero set of lip balm and mini mist.

The deal was developed under licence by Golden Goose.

“Golden Goose has been working hard to implement its strategic licensing vision for Oasis over the last three years and this indulgent bathing collection from SLG is an excellent example of the bright future that lies ahead for the Oasis licensing programme,” commented Phillippa Green, account director at Golden Goose.

Sarah Welsh, md at Oasis, added: “SLG has expertly transferred our signature prints onto packaging for toiletries and we’re thrilled with the results.

“Golden Goose has transformed our licensing programme, which continues to go from strength to strength. Earlier this year we celebrated the launch of our luggage collection with Redland Luggage, and we continue to release new designs with our licensing partners, including bedding from Clarke & Clarke, home fragrance from Bahoma, London and fabric conditioner from McBride (exclusive to Sainsbury’s) that coordinates with our new bathing collection by SLG.”

Licensee SLG is confident that the products will be a hit with Oasis and Sainsbury’s customers.

Melissa Johnson, account manager at SLG, said: “We are very happy to be working with Oasis on these products, a brand that has proved itself to have high street longevity and creative vision.”

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