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Fabacus assists Fanatics with global licensing portfolio

Fabacus has confirmed a new partnership with Fanatics which will see it supporting the company across its brand portfolio, creating official product catalogues and digitised consumer engagement initiatives.

In addition, Fabacus’ technology will also be used to engage fans and consumers, offering a digital giveaway programme through licensed products, for the chance to win match tickets, retail discounts, experiences and signed memorabilia, when scanning live QR codes within consumer products.

“We are pleased to partner with Fabacus, a like-minded organisation that thinks outside of the box to move an industry forward,” commented Matthew Primack, svp for international business development at Fanatics. “We are looking forward to working together to provide protection for our partner brands through its innovative technology, and to explore the possibilities that Fabacus can provide to us.”

Andrew Xeni, ceo and founder at Fabacus, continued: “We have loved working with the team at Fanatics and are delighted to be formalising our partnership, supporting them across their brand roster.

“It is brilliant to be working with such forward-thinking partners across two of our Xelacore technology offerings – from product registration through to insight powered giveaway campaigns. We’re looking forward to elevating and supporting the retail and brand experience for sports fans worldwide.”

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