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Fabacus secures multi-film deal with Skydance Animation

Skydance Animation has teamed up with technology provider, Fabacus to launch global consumer rewards activations through its licensed products for Apple Original Films, Luck and Spellbound.

The deal was brokered by IMG.

The first film – Luck, starring Eva Noblezada, Simon Pegg, Jane Fonda and Whoopi Goldberg – is due to debut on 5 August on Apple TV+ and centres around the story of Sam Greenfield, the unluckiest person in the world.

Fabacus’ proprietary technology will enhance the audience experience and allow Skydance Animation to engage with fans of the two feature films on a one-to-one basis through codes on licensed products and merchandise, which unlock a host of rewards and experiences.

The codes and rewards are already being activated across Luck and Spellbound apparel, home items, toys and games. Shoppers will be able to redeem Luck offers, such as exclusive digital art by the production team.

“As we look forward to our first animated feature premiere, we want to provide fans with fun, new experiences by extending our characters and stories through our merchandise,” commented Luis Fernandez, head of consumer products at Skydance Animation. “We are delighted that Fabacus’ technology enables us to do this and engage with fans of Luck and Spellbound in a unique and data-driven way.”

Andrew Xeni, ceo and founder of Fabacus, continued: “We are excited to be working with Skydance Animation and their licensing partners around the world.

“Not only are we accomplishing a foundation of quality data, we are broadening the possibilities for consumers to interact with new Luck content and products. For us, it is about pushing the boundaries as part of our mission is to make the licensing industry more data driven.”

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