Content marketing deal secured for Off the Leash and On the Prowl properties.
Factory Rights and the UK’s leading pet retailer, Pets at Home, have launched a content marketing partnership for Rupert Fawcett’s animal cartoon properties, Off The Leash and On The Prowl.
As part of the deal, Factory will create a series of bespoke animated videos for Pets at Home’s social channels, to help raise awareness of pet-related issues and to celebrate having pets as part of the family.
Most recently, Bonfire Night – a bespoke episode of Off The Leash – premiered on Pets at Home’s Facebook, and has had a total reach of 432k so far.
The partnership was developed following the strong response to one of Rupert Fawcett’s Off The Leash animated episodes – The Weigh In – which Pets at Home shared on its Facebook page earlier this year, and reached over 12 million views in ten days.
Pets at Home will also run a series of competitions, as well as sharing Off The Leash and On The Prowl content regularly across all social and print platforms, including the pet retailer’s VIP Newsletter and VIP Magazine, which has already featured an interview with Rupert Fawcett in its summer edition.
The marketing partnership runs until May 2019, and will see Pets at Home use existing Off The Leash and On The Prowl cartoons, videos and host competitions to win branded merchandise.
“We are so excited to be launching new content for Off The Leash and On The Prowl with our good friends Pets at Home,” said Anya Hollis, head of marketing and brands at Factory Rights. “Both brands are incredibly popular and we could not think of a more perfect partner than the UK’s biggest pet retailer to showcase even more of Rupert’s incredibly humorous and insightful work.”
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