Sports merchandise specialist has been named club’s official online retailer.
Sports merchandise specialist Fanatics is continuing to add to its team sheet, re-signing with Chelsea FC to become its official online retailer.
The company will now operate a new and improved Chelsea megastore service on a global scale.
According to Sport Industry.biz, the streamlined megastore approach will put an end to issues with product inconsistency and stock levels in certain markets.
“We are pleased to be working with Chelsea once again and to have re-signed a long-term deal with one of the biggest clubs in the world,” said Steve Davis, international president at Fanatics.
“We are excited to kickstart this next phase of our partnership and are committed to providing fans with the most robust assortment of high-quality merchandise which can be easily shopped regardless of device or location.”
Chris Townsend, commercial director at Chelsea FC, added: “Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.”