This ad will be closed automatically in X seconds.

Fanatics re-signs Chelsea to its team sheet

Sports merchandise specialist has been named club’s official online retailer.

Sports merchandise specialist Fanatics is continuing to add to its team sheet, re-signing with Chelsea FC to become its official online retailer.

The company will now operate a new and improved Chelsea megastore service on a global scale.

According to Sport Industry.biz, the streamlined megastore approach will put an end to issues with product inconsistency and stock levels in certain markets.

“We are pleased to be working with Chelsea once again and to have re-signed a long-term deal with one of the biggest clubs in the world,” said Steve Davis, international president at Fanatics.

“We are excited to kickstart this next phase of our partnership and are committed to providing fans with the most robust assortment of high-quality merchandise which can be easily shopped regardless of device or location.”

Chris Townsend, commercial director at Chelsea FC, added: “Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BLE2018aisle500x500
 
Event to remain at London's ExCeL until at least 2024, organisers confirm....
Amazonbox500x500
 
2019 event surpasses Black Friday and Cyber Monday combined globally....
Pyramidlogo500x500
 
New Hong Kong showroom further grows South Asian and global operations....
LegoOverwatch500x500
 
In a first of its kind twist, selected teams will compete in tournament for charity....
GISparco500x500
 
Safety technology brand looking to move into new product categories....
Trophies500x500
 
Finalists revealed for the eight accolades in hotly contested categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter