Company will act as the official fan shop for UEFA’s national team events.
Fanatics has further bolstered its football portfolio, securing a long-term partnership with UEFA.
The move will see Fanatics become the official fan shop for the body’s national team events.
These cover Euro 2020, the Nations League Finals, the European Under-21 Championship, the European Futsal Championship and the Women’s Euro 2021.
Fanatics will also be able to produce officially licensed UEFA competition merchandise at its major events, reported SportIndustry.biz.
“We are excited about the opportunity to work with Fanatics, a company that is known for its innovation within the field of sports merchandising,” said Guy-Laurent Epstein, marketing director at UEFA. “We believe that this partnership will continue to enhance the experience for fans attending our national team football events.”
Steve Davis, international president at Fanatics, continued: “Fanatics’ capabilities across the region, our experience at running tournament merchandise at major events and our partnerships with brands and footballing bodies mean we are the perfect partner for UEFA.”