Pop culture specialist signs pan-European gift and homeware licence for MGM brand.
Pop culture specialist, Fanattik has secured a pan-European gift and homeware licence for the Rocky franchise.
The deal – which was brokered by MGM’s UK agent, Rocket Licensing – will see the new product collection debut later this year in time to mark the 45th anniversary of the original Rocky movie, starring Sylvester Stallone.
The Fanattik range will cover home décor, glassware, barware, gifts and collectables. Image rights are part of the licence so product featuring Mr T who plays Clubber Lang, Dolph Lundgren as Drago and, of course, Sylvester Stallone as Rocky will be heavily featured on product and packaging.
“Fanattik is licensed by many of the major film and video game studios and Rocky is a big hitter I have had my eye on for some time,” commented Anthony Marks, md of Fanattik (pictured).” Our initial discussions with European gift retailers have leaned towards Rocky product for Father’s Day and Christmas promotions but of course it’s suitable for fans all year round.”
Anthony continued: “Fanattik has seen phenomenal growth over the past three years with even more retailers coming on-board since the beginning of the Covid pandemic.
“With no new film releases, our focus on iconic, evergreen titles has been proven to be the right strategy. Retailers are looking for licensed product with multi-generational appeal and an existing fan base who are looking for gifts that remind them of happier pre-Covid times.”
Charlie Donaldson, joint md at Rocket Licensing, added: “We are delighted to have Fanattik on board for the 45th anniversary of this ultimate champion’s franchise. The range of celebratory giftware and collectables will be a fantastic addition to the broad licensed offering planned for 2021 and will encourage fans to tap into their inner champion.”