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Farshore readies new Squishmallows Official Collector’s Guide

Farshore has acquired the publishing rights to the official collector’s guide for popular plush property, Squishmallows.

Emma Cairns-Smith, global licensing acquisition director for brands and licensing at Farshore, signed a worldwide rights deal with Jazwares, along with its Kellytoy subsidiary for the guide.

Since launching in 2017, over 100 million Squishmallows plush products have been sold globally. ‘Squish hunting’ on social media – with videos and photos dedicated to collecting the 1,000+ ultra collectable Squishmallows – means that Farshore believes it’s a good time to bring the colourful characters to the pages of a guide.

Launching on 7 July, the guide will include tips for finding rare and collectable Squishmallows, as well as information on Squishmallows Squad collections and a Squishmallows Super Fan quiz.

“Squishmallows is a gigantic toy brand with an army of TikTok fans and influencers behind them,” commented Emma Cairns-Smith, representing brands and licensing at Farshore. “We are so excited to create publishing which engages with those fans across the globe.”

Sam Ferguson, vp global licensing at Jazwares, continued: “Collaborating with Farshore brings new opportunities for fans to explore the ever-growing world of Squishmallows with fun tips and tricks that bring a new level of fun to the hunt.”

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