This ad will be closed automatically in X seconds.

Fashion brand Chic & Love heads to the UK

Licensing Link Europe appointed to handle fashion and accessories property.

New fashion and accessories brand Chic & Love is heading to the UK, with Licensing Link Europe on board to manage the property.

The agency will handle the UK licensing on behalf of the brand licensor, Consumer Product Connection of Spain.

The Chic & Love brand focuses on ‘affordable luxury’. It incorporates Swarovski crystals into many of its collections, a differentiating element for Chic & Love products that will underline the affordable luxury message inherent in the brand and its style.

Chic & Love launched in Spain in June 2017 with a presence in some of Europe’s biggest retail names, including El Corte Ingles, Carlin and FNAC.

The first product launch has been a pan-European deal with Miquel Rius, a pioneer in the manufacture of functional and designer stationery for both students and professionals. The range includes notebooks, wallets, backpacks, toiletry bags, pencil cases and mugs.

Other categories under consideration or in development are health and beauty, greeting cards, smartphone covers, mugs, scented candles, watches, jewellery, apparel, lingerie, footwear, umbrellas, tech accessories, decorations, bed linen, handbags and suitcases.

Chris Taday, director of Licensing Link Europe, said: “The combination of luxury and affordability with the unbeatable differentiating feature of a strong connection with Swarovski makes this a brand that stands out in a competitive youth market.

“We’re both delighted and thrilled that Consumer Product Connection has asked us to introduce Chic & Love to the UK, where I am sure this brand will be enormously successful.”

Julien Barbier, md of Consumer Product Connection, master Agent for the brand, added: “Licensing Link Europe has already clearly demonstrated its deep understanding of the UK market and insight into licensing strategy across diverse brands.

“Its professionalism, expertise and reach make it the right agency for this highly original and appealing brand in this very important market.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.