Fashion UK has secured an exclusive multi-year partnership with Millimages for its Molang brand, creating children’s and adult apparel and accessories across the UK and EMEA.
The deal was brokered by Kirsty Guthrie at KJG, for and on behalf of bRAND-WARD, Millimages’ licensing agent in the UK.
Fashion UK will design ranges of products featuring the Molang characters, with collections planned in all categories across apparel, accessories and footwear.
“We are thrilled to partner with Millimages for such an iconic brand as Molang,” commented Ingrid Wojcik, head of licensing Europe of Fashion UK. “Molang’s fun, whimsical style and positive messages of friendship and adventure translate perfectly into products that both children and adults will love.”
The deal with Fashion UK is the latest in a line of signings for the brand. These include a toy, gift and accessories deal with Heathside Trading for the US, UK and Europe (also negotiated by Kirsty Guthrie at KJG and bRAND-WARD); a partnership with Player 2 gaming agency for video games and digital entertainment worldwide; and the worldwide launch of a second Molang YouTuber series.
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