FatFace and Crayola team on colourful new collaboration

The Crayola brand is continuing to develop its partnerships, with its latest collaboration coming in the form of a tie-up with fashion retailer, FatFace.

A new kidswear range called Picture This launched yesterday (16 February) in stores and online and featuring prints inspired by Crayola’s iconic crayons, reported The Industry.Fashion.

Items include hoodies, tees, leggings, dungarees and dresses.

“Crayola continues to develop and expand its partnerships with exciting, creative and ethically aligned partners,” commented Rob Spindley, licensing director EMEA at Crayola. “FatFace shares Crayola’s passion for creativity, innovation and design esthetics, which it has captured perfectly in the new range collaboration. We look forward to showcasing the range in FatFace store windows across the UK.”

Kate Brown, product director at FatFace, continued: “FatFace is delighted to partner with Crayola, a like-minded, fun-filled brand that’s dedicated to making the world a more colourful and creative place.

“Our new collaboration has been thoughtfully designed to inspire creativity and imagination, while celebrating the endless possibilities and adventures of childhood.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Licensing-Source-Book---Square
 
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
EmmaHardie500x500
 
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
BLLAS24new500x500
 
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
SmileyMallet500x500
 
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
NatGalleryMarmalade500x500
 
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.