The Crayola brand is continuing to develop its partnerships, with its latest collaboration coming in the form of a tie-up with fashion retailer, FatFace.
A new kidswear range called Picture This launched yesterday (16 February) in stores and online and featuring prints inspired by Crayola’s iconic crayons, reported The Industry.Fashion.
Items include hoodies, tees, leggings, dungarees and dresses.
“Crayola continues to develop and expand its partnerships with exciting, creative and ethically aligned partners,” commented Rob Spindley, licensing director EMEA at Crayola. “FatFace shares Crayola’s passion for creativity, innovation and design esthetics, which it has captured perfectly in the new range collaboration. We look forward to showcasing the range in FatFace store windows across the UK.”
Kate Brown, product director at FatFace, continued: “FatFace is delighted to partner with Crayola, a like-minded, fun-filled brand that’s dedicated to making the world a more colourful and creative place.
“Our new collaboration has been thoughtfully designed to inspire creativity and imagination, while celebrating the endless possibilities and adventures of childhood.”
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