Over the past seven years, The Insights Family has closely tracked the lives of kids aged 3-18 and parents of 1–16-year-olds to establish itself as the global leader in market intelligence for kids, teens, parents, and families.
Today, The Insights Family launches NextGen Insights, to track the behaviours, preferences, and consumption patterns of young adults aged 19-30.
By continuing to follow kids on their journey into adulthood, The Insights Family will provide organisations with the most comprehensive, real-time first party data of its kind.
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