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“Festival season allows us to maximise our music rosters”

Brands In’s Rachel Wyatt talks summer trading, new movie launches and hitting some ambitious targets for 2024.

LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Rachel Wyatt, brand director, Brands In.

“Summer trading is an interesting one and obviously is heavily dependent on the weather. Festival season allows us to maximise our music rosters, bringing some classics back and we have high hopes this summer with the AC/DC Power Trip Tour.

There are a number of strong movies slated for the summer months – our emotions will be running high with Inside Out 2, and the knives and claws will be out for the much-anticipated release of Deadpool and Wolverine. In the world of print on demand, summer also sees the launch of Halloween and that will lead nicely into Beetlejuice mania.

Sell-through is steady in our sector; we work on short lead times so can turn opportunities on quickly. We really benefit from this lead time along with our flexibility, agility and speed to launch.

I am most looking forward to hitting our ambitious targets for 2024we have a compelling portfolio, great trading relationships and a solid road map for growth. It would be great if the economy could level off a little and give consumers a bit more disposable income and bring an energy back to retail.”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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