This ad will be closed automatically in X seconds.

Finsbury Food Group adds Mary Berry licence

Company to launch a range of nine cake products in the second half of the year.

Finsbury Food Group has revealed plans to launch a line of Mary Berry cakes.

The company confirmed it had secured the licence in the announcement of its interim results for the 26 weeks ending December 31, 2016 this morning.

It will launch nine products – including round cakes, loaf cakes and celebration cakes – into supermarkets in the second half of the year.

Elsewhere, Finsbury also said it had made investment in new cupcake capability to augment its licensed product range.

The company reported that revenue had been flat at £156.6m, with operating profit rising 4% year on year to £8.3m.

Finsbury said the UK grocery market continued to be “challenging”, although it felt the wider economic environment was improving slowly.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Harry Potter, Friends, Barbie, Frozen and personalisation highlighted as key brands and trends....
Football 2020 will be backed by a multi-faceted marketing campaign....
New gift and home range will be launching at Spring Fair in February 2020....
Fashion brand to unveil 44-piece collection ahead of The Rise of Skywalker arrival....
Hélène El Arouni joins media group's French office....
Popular licensing executive bids farewell after 30 years in the trade....
Get the latest news sent to your inbox
Subscribe to our daily newsletter