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Finsbury Food Group adds Mary Berry licence

Company to launch a range of nine cake products in the second half of the year.

Finsbury Food Group has revealed plans to launch a line of Mary Berry cakes.

The company confirmed it had secured the licence in the announcement of its interim results for the 26 weeks ending December 31, 2016 this morning.

It will launch nine products – including round cakes, loaf cakes and celebration cakes – into supermarkets in the second half of the year.

Elsewhere, Finsbury also said it had made investment in new cupcake capability to augment its licensed product range.

The company reported that revenue had been flat at £156.6m, with operating profit rising 4% year on year to £8.3m.

Finsbury said the UK grocery market continued to be “challenging”, although it felt the wider economic environment was improving slowly.

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