Driving home importance of fire safety as Bonfire Night approaches.
With the clocks set to go back this weekend, and Halloween and Bonfire Night just around the corner, Mattel is stepping up its special Safety Month campaign featuring Fireman Sam.
The initiative – which has been running since the beginning of October – will be reminding families to test smoke alarms and creating conversation around fire safety, as well as communicating the values at the heart of the show.
The programme features a national radio campaign with Heart FM, including on-air advertising from Fireman Sam himself reaching 1.4 million listeners, plus interactive online content driving over 350,000 impressions.
PR will secure interviews and features to drive mass market awareness of the key campaign messages, while targeted competitions will highlight the Fireman Sam franchise. There will also be a blogger programme focusing on key licensed products.
“We are really excited about the launch of the Fireman Sam Special Safety Month campaign, helping to ensure fire safety is at the forefront of parents’ minds ahead of these key events,” Helen Genia, consumer products category manager at Mattel UK, commented.
“The campaign will drive awareness of the Fireman Sam franchise and key product ranges including toy, home furnishings, role play and publishing, and will be putting the show’s core values at the centre of the conversation.”
