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First ever Licensing Week Virtual hailed a success

Over 32,000 unique content views and 2,900 digital meetings took place across the five-day online event.

The first ever Licensing Week Virtual – which took place from June 15-19 – has been hailed a success.

The virtual conference and exhibition – organised by the Global Licensing Group in partnership with Licensing International – secured 4,477 attendees globally.

The top five countries represented included the US, the UK, Mexico, Brazil and Japan.

Noted retail attendees included Build-A-Bear, Guess, Primark, Selfridges, Target, C&A, John Lewis, Moonpig and El Corte Ingles among others.

Furthermore, 2,933 virtual meetings were coordinated through the Matchmaking Service throughout the five-day period – almost parallel to the number of meetings that took place at the live Licensing Expo event.

Most attendees engaged with seven pieces of content and averaged 23 hours and 23 minutes on the event platform.

“This business is built from connections and the fact that the number of meetings coordinated during the event virtually mirrors the number set up in-person at our live events showcases the industry’s immense need for connections and learning,” said Anna Knight, Global Licensing Group vice president, Informa Markets. “The most critical part of setting up a virtual event such as this was keeping our community needs at top-of-mind – also realising that not every single element of a live trade show can transfer over to a digital event beat-for-beat.

“We’re pleased with the results of Licensing Week Virtual and will continue to complement live events with digital offerings to continue to reach the broad and agile licensing community.”

Maura Regan, president of Licensing International, added: “Providing the licensing community with a platform to continue to build successful and influential brand partnerships is more critical than ever as consumer behaviours shift.

“The success of Licensing Week Virtual marks the next step in the licensing landscape and I am excited to see how the industry will continue to grow during this period of time in history and look forward to seeing new and familiar faces at upcoming live events.”

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