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First look at Downton Abbey UK licensing push

Universal Brand Development readies for arrival of hotly tipped movie in September.

Universal Brand Development is inviting licensees to return to Downton Abbey this autumn, marking the arrival of the feature length movie based on the award winning TV drama.

The movie will debut in the UK on September 13, with a supporting cast of licensees across multiple categories waiting in the wings to give the property a regal welcome.

UBD is building a consumer products programme with a distinct lifestyle edge, targeting adults and adult give givers.

Hasbro will be launching a special edition Downton Abbey Cluedo, while Ravensburger is also on board with a range of puzzles.

Harrogate Tipple and its branded gin and whisky is on board in the consumables category, alongside Thomas Tucker for luxury popcorn and Kinnerton for confectionary.

Danilo will be creating greeting cards, gift wrap and calendars, while Half Moon Bay and Crane Stationery have signed for stationery and paper products. New partner the Blue Badge Company will be producing a range of gift items. Publishing will also feature with partners to be announced soon.

“Downton Abbey is one of the greatest British entertainment exports of all time,” said Hannah Mungo, country director UK and Ireland at Universal Brand Development. “We are thrilled to be developing the licensing programme for the movie and are working with our partners to create products that reflect the unparalleled quality and authenticity of the award-winning production.”

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