Execs from Activision Blizzard, Sesame Workshop and NFLPA among those due to take part in June’s inaugural event.
The first speaker names for the inaugural Licensing Week Virtual have been revealed, while delegate registration has also been opened.
Due to take place from June 15-19, the five-day online event is being put together by Global Licensing Group and Licensing International. It will be the first in a series of digital events being curated by the two companies in 2020.
Including a virtual expo showfloor and educational offerings, the event will be free to attend, with delegates being able to tune in to presentations live or stream them on demand for a further seven days.
Speakers revealed today (May 20) include Scott Chambers, svp and general manager, educational media and licensing, North America at Sesame Workshop; Daniel Siegel, vp licensing at Activision Blizzard Esports and Activision Publishing; and Steve Scebelo, vp licensing and business development, NFLPA.
More than 30 sponsors are also on board for the event.
“Given the time we have had to create and curate Licensing Week Virtual, we couldn’t be happier with the quality of the content or the support we have received so far from brands, licensees, retailers and creatives,” said Anna Knight, vp, Global Licensing Group, Informa Markets. “The work that Sesame Workshop is doing to support families through the pandemic is exemplary and I can’t wait to hear Scott Chambers tell us more about it.
“While traditional sports may be taking time out, the branding power of athletes has never been stronger and esports is surpassing all growth expectations thanks to rocketing numbers of spectators watching from home. Sessions from Activision Blizzard’s Daniel Siegel and the NFL Players Association’s Steve Scebelo will provide us with fascinating insight into both of these growing markets.”
The educational conference portion of Licensing Week Virtual will coincide with an online virtual exhibit floor. Similar to the experience of Licensing Expo, attendees will be able to leverage the matchmaking service, ensuring that connections are made, and business is done during the week.
Maura Regan, president of Licensing International, added: “We are really excited to be involved with Licensing Virtual Week, where we’ll be hosting our Licensing University on Thursday, June 18, with a menu of at least seven seminars and presentations that will help attendees sharpen their professional skills and gain insights about licensing and marketing trends from a broad array of executives and analysts.”
You can also find out more on Licensing Week by clicking here.