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Fisher-Price secures Octonauts for three more years

Company has been toy partner for Silvergate brand since 2011.

Silvergate Media has secured a new three-year deal with Fisher-Price for its Octonauts preschool brand.

As part of the master toy renewal, Fisher-Price will launch over 20 new toys in 2016, based around the ‘Year of Slime’ play pattern. The company has the rights to develop preschool play-sets, vehicles, figures, plush and electronic learning aids.

Waheed Alli, ceo, Silvergate said: “We are thrilled to have renewed our partnership with Fisher-Price demonstrating our commitment to working with world-class partners to develop fantastic toys.

“Octonauts is now truly a global property, and continues to go from strength to strength as a unique and exciting preschool brand. As the show gains popularity in new markets, we look forward to millions more children enjoying Octonauts toys at home.”

Susie Lecker, evp chief brand officer, Toybox Division at Mattel, added: “We’ve really enjoyed bringing the underwater world of Octonauts to life thanks to a globally relevant aquatic and rescue theme that’s so toyetic that the toys jump out of the show.

“Silvergate’s dedication to support Octonauts with continuous new content paired with an aggressive pursuit of content distribution makes them a terrific partner.”

Fisher-Price has been Silvergate’s toy partner on Octonauts since 2011. The brand is established in the UK, US, Europe, Australia and Korea, while a toy launch is underway in China, with Russia to follow in the autumn.

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