Brand to kick off New Year with launch of collection with celebrity mum to be, Lydia Bright.
The Fisher-Price brand is kicking off the New Year with the launch of a new Terrazzo Pacific Pebbles baby gear collection, with celebrity mum to be Lydia Bright.
The new range offers a fresh style of nursery essentials, each featuring an on-trend print.
The collection includes the Fisher-Price Infant-to-Toddler Rocker, which is a multi-use seat for play and soothing that grow with baby; the Fisher-Price Deluxe Infant-to-Toddler Rocker, a portable, multi-use seat that grows with baby; and the Fisher-Price Baby’s Bouncer which gently bounces along to baby’s natural movement and features calming vibrations at the touch of a button and includes an overhead toy bar.
To launch the new collection, Fisher-Price has partnered with TOWIE and TV personality, Lydia Bright, to test out the product range and talk about creating the perfect nursery with an interior designer through a series of Instagram posts as she prepares for motherhood.
The partnership is part of a wider marketing campaign to support the new range including digital and social activations.