Gift specialist Fizz Creations has developed a range of Care Bears stationery and accessories to celebrate the brand’s 40th anniversary this year.
Available exclusively in Primark, the collection features pens, pin badges, drinkware, a puzzle, wellness cards and a variety of notebooks, all in a pastel palette.
Fizz established a partnership with Bulldog Licensing – the UK agent for Care Bears – last year to deliver the Primark range for the anniversary. It will also launch a beauty and tech range later in the year, which will be available across wider distribution channels.
“Fizz have really managed to hit the spot with their Care Bears product, and if the sharing and caring of the range across social media is anything to go by, the collection looks set to be a fan favourite,” commented Sophie Yates, licensing executive at Bulldog Licensing.
Scott Bundy-Higgs, senior national account manager at Fizz Creations, added: “It has been great working with the team at Bulldog to bring this nostalgic 80s classic brand to Primark shoppers in a fun and fresh way. I am excited to see the reaction as I know it’s going to be a hit.”