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Flossy and Jim launches in China

Exclusive agent for China, iPlay Brand Management, celebrating successful launch.

Edutainment Licensing is celebrating the successful launch of the Flossy and Jim brand in China.

The exclusive agent for the territory – iPlay Brand Management – unveiled the colourful property at Licensing Expo China in the summer. Presentations were made to potential partners in key categories and agreements are now being concluded in consumer electronics (iPhone, tablets and computer skins), apparel, bags, cushions and phone cases, as well as publishing for Horace & Co.

The first products are expected to launch in China in 2020.

“We were delighted to receive such a great reception for the bright and bold Flossy and Jim designs in what we see as potentially a strong territory for the brand,” said Denise Deane, owner of Edutainment Licensing.

Canny Wang, ceo of iPlay Brand Management, continued: “The strong designs and bright colour palette were very eye-catching at the fair and really stood out from others in the China market.”

Flossy and Jim was created by two artists – Lynette and James – who live by the sea in Brixham, Devon.

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