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Flowhaven raises $5.2m in seed funding

Brand licensing relationship management software company to expand global footprint and accelerate sales and marketing initiatives.

Flowhaven – the brand licensing relationship management software company – has successfully raised $5.2 million (€4.75m) seed funding.

Led by Global Founders Capital – with participation from existing investors including Icebreaker.vc and grants provided by the Finnish government – the funding will be used to expand Flowhaven’s global footprint, as well as accelerating sales and marketing initiatives.

“To achieve long-term success, we wanted to involve brilliant investors who had prior experience helping companies accelerate and sustain growth,” said Kalle Törmä, ceo and founder at Flowhaven (pictured left). “We are excited to continue our partnership with Icebreaker.vc and embark on a mutually beneficial journey with Global Founders Capital.”

Flowhaven – which has a brand licensing solution built on top CRM platform, Salesforce – has enjoyed a strong 2019. It has expanded its customer roster, made key appointments in North America and the UK, as well s tripling its market share globally.

The ambitious company is set to move its headquarters – currently located in Espoo, Finland – to Helsinki, as well s formally opening its office in Santa Monica, California.

It is also due to expand its operations in Central Europe and the UK and will soon announce new appointments to its global leadership team.

Timo Olkkola, chief commercial officer and co-founder at Flowhaven (pictured right), commented: “We’ve seen big changes in the market and a push for easier licensing management. It is fantastic that we can contribute to the success of media and entertainment companies ranging from small, two-person companies to Fortune 500 enterprises.”

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