This ad will be closed automatically in X seconds.

“Focus on winning with focused ranges”

Kinnerton’s Rachel Wyatt gives her thoughts as we countdown to the festive season.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Rachel Wyatt, brand and licensing director, Kinnerton

Spirit (not the drinking type) – tis the Season… to stay optimistic, keep the festive spirit alive, focus on winning with focused ranges.

Countdown – who doesn’t like an Advent Calendar; Christmas is still on December 25 but shopping patterns are changing, more online, buying later, more shopping around, keep counting down and stay in stock.

Magic – we all need a little luck, but we make our own luck.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

New wave of consumer products include Swarovski crystal adorned game board, plus apparel and toys....
Agency will represent museum in licensing across all categories to build up programme....
Multi-year global licensing deal secured with Universal Brand Development for franchise....
Toy Fair New York to open its doors from February 22-25 with key licensed lines being displayed....
Shaun the Sheep: Adventures from Mossy Bottom will debut in UK on March 17....
Several new collections launched featuring the Animaccord preschool brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter