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“Focus on winning with focused ranges”

Kinnerton’s Rachel Wyatt gives her thoughts as we countdown to the festive season.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Rachel Wyatt, brand and licensing director, Kinnerton

Spirit (not the drinking type) – tis the Season… to stay optimistic, keep the festive spirit alive, focus on winning with focused ranges.

Countdown – who doesn’t like an Advent Calendar; Christmas is still on December 25 but shopping patterns are changing, more online, buying later, more shopping around, keep counting down and stay in stock.

Magic – we all need a little luck, but we make our own luck.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

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