This ad will be closed automatically in X seconds.

Football comes to Fortnite as IMG scores with top clubs

This week, Epic Games is celebrating global football in Fortnite with more than 20 top clubs around the world via partnerships facilitated by IMG.

Starting from January 23, players can choose from ten different variants of new ‘Kickoff Set’ outfits to represent their favourite club in-game.

Each outfit can be swapped to any of the 23 football clubs participating, including teams from A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A.

Anyone playing the game can visit the Creative Hub for an immersive football experience throughout the week, and join select clubs around the world in hosted Fortnite tournaments. Additionally, players will be able to earn or purchase two new football-themed emotes to show off their favourite moves.

“Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite,” said Nate Nanzer, head of global partnerships at Epic Games,  “We’re excited to partner with IMG to bring the sport to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football.”

Matthew Primack, svp of licensing at IMG, added: “We’ve had a lot of fun working with our partners at Epic Games and football clubs from around the world to help bring this unique in-game experience to life.

“This is a truly international collaboration, tapping into clubs from almost every continent and offering fans the opportunity to express their passion for the beautiful game and their favourite team through the trailblazing world of Fortnite.”

The 23 participating football clubs are: AC Milan, A.S. Roma FC, Atlanta United FC, Borussia Mönchengladbach, Celtic FC, Cerezo Osaka, Esporte Clube Bahia, FC Schalke 04, Inter Milan, Juventus FC, Los Angeles FC, Manchester City FC, Melbourne FC, Rangers FC, Santos FC, Seattle Sounders FC, Sevilla FC, Sporting CP, Sydney FC, West Ham United FC, VfL Wolfsburg FC, Western Sydney Wanderers FC and Wolverhampton Wanderers FC.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.