Range of new styles will feature Goodyear rubber technology outsoles following deal.
Footwear company Skechers has revealed a new collaboration with Goodyear, which will see a number of its styles feature rubber technology outsoles to deliver increased grip, stability and durability.
Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking trainers and will expand through 2020 to athletic lifestyle, trail and work footwear categories for men and women, as well as kids’ styles.
The outsoles are designed for durability, with the Goodyear-developed rubber technology containing a special polymer including sustainable soybean oil – a renewable bio-based material used in some of the company’s top performing tyres.
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers.
Christian Jurado, Goodyear’s global director of licensed products, added: “Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes.”
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