This ad will be closed automatically in X seconds.

“For me, this has really reinforced the sense of partnership”

Carte Blanche Greetings’ Talia Tester talks maintaining constant contact with partners and the strength of an evergreen brand such as Me to You.

From switching licensee presentations and workshops to Zoom, through to creating special content featuring their characters to help parents suddenly needing to home-school as well as work, licensors and IP owners have stepped up during the crisis.

Today, Source chats to Talia Tester, licensing manager at Carte Blanche Greetings, about maintaining constant contact with partners, progressing conversations for SS21 and why evergreen brands are more important than ever.

Maintaining constant contact with partners has been key. As we have a presence in multiple territories it has been vital for us to check-in daily with our key partners on the ground to understand the situation as it evolves in each market. For me, it has really reinforced the sense of partnership within our company and the wider industry and the mentality that whatever we face, we are all in this together.

We pride ourselves on our partnerships so we were very keen to support and strategise together, staying reactive to the ever-changing situation. While we were all (rightly) cautious at the start of lockdown, it definitely feels that there has been an optimistic shift and people are now looking ahead. The market is starting to settle and conversations regarding SS21 are progressing.

We are very fortunate that due to the seasonal nature of our core brand, Me to You, we have been able to proceed with planned cross-category events around key moments and continue to progress deals with new licensees.

With the growth of online business we have also been able to focus on promotions with our print on demand retailers and see the immediate benefits of this. Me to You is relied upon by retailers and consumers alike, it’s a safe, evergreen brand which brings people together, something which is even more important right now.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfinaliststrophies500x500
 
The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
Productthumbnail500x500
 
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
WhatKidsLove24500x500
 
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
JollyAwesomeBearly500x500
 
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
SesameStreetcharacters500x500
 
Heathside Trading and OddBalls join the licensing programme for the classic brand....
RSLA500x500
 
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.