Following Frank’s departure at the end of January, his licensing responsibilities will move to the commercial partnerships team.
Following four years at Formula 1, Frank Arthofer is to step down from his role as director of digital and licensing at the end of January.
Frank (pictured) – who will be returning home to the US with his family – joined Formula 1 following Liberty Media’s acquisition of the sport in 2017. He has been responsible for expanding the sport’s consumer facing businesses and growing the reach of F1 across all digital platforms.
Since 2017, Formula 1 has transformed its digital and licensing operations. F1 has become a leading global brand on social media, launched and developed a direct-to-consumer subscription service, and created new, growing businesses in content, consumer products and e-commerce.
Under Frank’s leadership, F1 has developed a robust gaming portfolio, and created a widely embraced F1 Esports series, featuring all 10 Formula 1 teams. He has also partnered with the F1 teams to tap into new frontiers for the sport, including in trading cards, toys and collectables.
Following his departure, Frank’s responsibilities will be moved into other divisions, with licensing and digital advertising moving to the commercial partnerships team.
“It’s been a great privilege to work on the transformation of the unique, world class, company that is Formula 1,” Frank commented. “Building the team and business from the ground up has been a professional challenge that I have relished and enjoyed from day one.”
Chase Carey, chairman of Formula 1, added: Since Frank made his decision last year, he has been a great partner in helping me ensure a smooth transition of his business units – and I am confident that these areas will continue to thrive in their new homes within Formula 1.”
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