London Entertainment Inc. secures deal for breakout star of Channel 4 TV show.
A new collection made its debut at London Fashion Week for Freddie Bentley, the breakout star of Channel 4 show The Circle, thanks to a deal secured by London Entertainment Inc.
The company has been working with Freddie – who was the runner up on the reality TV show – to elevate his TV and influencer career through licensing.
The fashion collection is a reflection of Freddie’s personality, with the shirts being sold online and supported by a major marketing campaign across the national, TV and radio press, as well as on Instagram.
“We are very pleased with our progress in driving licensing programmes in the Instagram influencers market, as well as celebrities and reality stars internationally,” said Saphia Maxamed, founder of London Entertainment Inc. “Launching Freddie at London Fashion Week was key for us to set the trend and to capitalise on the new innovative ways of capturing millennials’ imaginations to drive sales.
“Technology and Instagram continues to be a gift that keeps on giving in this challenging retail environment. This is a huge opportunity for us to gain a market share in the industry.”
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