This ad will be closed automatically in X seconds.

Freemans adds Interior Design Masters finalist for homewares line

The first items from Siobhan Murphy will arrive in the autumn, followed by a full range in SS22.

Digital department store, Freemans is continuing to build up its roster of brand collaborations, signing Interior Design Masters finalist, Siobhan Murphy, to create an exclusive range of homewares.

Siobhan will initially create a bespoke soft home accessories collection for launch this autumn, with items mainly sourced from the the UK. This will be followed by a full homewares collection in SS22, reported The Industry.Fashion.

“Not only are we proudly supporting emerging talent by commissioning Siobhan’s very first retail collaboration, we feel her confident use of colour and print coupled with a down-to-earth approach resonates with what we’re all about and what our customers tell us they are looking for,” commented Richard Cristofoli, chief customer officer at Freemans.

Siobhan added: “My dream has always been to design my own collection and I’m absolutely thrilled to be working with Freemans designing a homeware collection.”

Freemans relaunched in October 2020 with a new look and offering. Brand collaborations are a part of the business it is looking to build, with designer Julien Macdonald recently launching an exclusive fashion and homewares collection with the retailer.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.