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Fremantle expands Kate & Mim-Mim toy plans

Just Play appoints Giochi Preziosi Group as toy distributor is key European countries.

The master toy partner for FremantleMedia Kids & Family Entertainment’s Kate & Mim-Mim – Just Play – has appointed Giochi Preziosi Group as the toy distributor for the preschool brand in key European territories.

Just Play’s new range of Kate & Mim-Mim toys will be rolled out in the UK in the summer.

This will be followed by Germany, France, Italy, Spain, Portugal and Turkey from autumn 2016.

Tracy Griffiths, vp licensing and consumer products FMKFE EMEA and Australia, said: “We are delighted to have Giochi Preziosi on board as Kate & Mim-Mim’s major European toy distribution partner.

“With Just Play’s strong new toy range and Giochi Presiozi’s pan European distribution reach and experience we have the perfect team  on board for this exciting new girls’ pre-school property.

“The initial Kate & Mim-Mim lines for autumn/winter 16 were very well received on the Just Play stand in Hong Kong Toy Fair and we have high hopes for the upcoming toy fairs in London and Nuremburg.”

Dario Berte, GP’s ceo, added: “We’ve always admired the story telling and exceptional production values evident in the Kate & Mim-Mim series. It’s a highly engaging, and innovative girls’ pre-school brand with a distinctive look and great lead characters that Just Play has captured beautifully in their launch year product offering.”

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