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Fremantle secures deal brace for classic brands

IconLogin signs for lock screen app and The Hut Group for print on demand lines.

FremantleMedia Kids & Family has inked two new global deals for three of its classic brands.

First up, IconLogin is set to feature Classic Danger Mouse, Rainbow and Count Duckula as part of its lock screen app.

When initially downloaded, the app presents a free keypad of 12 characters, allowing the user to choose their own Picture Password sequence based on four of the picture buttons.

Each time the user wakes up their Android phone, the same 12 picture buttons appear on the keypad, but in a randomised order. When the correct four characters are chosen in the same order the device is unlocked.

Meanwhile, The Hut Group’s print-on-demand services cover product ranges such as t-shirts, mugs and more.

Classic Danger Mouse, Rainbow and Count Duckula will form part of THG’s ‘The Nostalgia Collection’ designed to appeal to kids of the 80’s and their fondness for products from their favourite childhood shows.

The range is due to roll out on August 1 and will be available to purchase across multiple websites including Zavvi, IWOOT and MyGeekBox.

Fans overseas will also be able to purchase products from THG’s international websites supported by their marketing channels.

Tessa Moore, svp global brand management at FremantleMedia Kids & Family, said: “We know the great affection that the public continue to hold for this trio of beloved brands, and we are delighted to be partnering with IconLogin and The Hut Group on these innovative new products.”

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