Preschool show now airing in territory, plus first Chinese licensing deals secured.
FremantleMedia Kids & Family has officially launched its preschool property Tree Fu Tom in China.
The miniature superhero premiered this month on the state-owned CCTV 14 – this is China’s leading children’s channel which is accessible to over one billion viewers.
CCTV has acquired seasons one and two of the action adventure property.
In addition, the show is also available to stream on China’s seven leading digital platforms for next day release following CCTV’s aired episodes.
FME has also secured two publishing deals, for Tree Fu Tom and fantasy preschool series Kate & Mim-Mim. These mark the company’s first ever licensing deals in China.
Tree Fu Tom’s Chinese publisher Beijing Integrity and Sunshine Cultural Development has acquired the rights to adapt the 17 UK Penguin books into the Chinese language, while Kate & Mim-Mim’s publisher Beijing Ruoqing Culture Media will be developing its own story books and activity books based on the property.
Henry Or, svp Asia FremantleMedia Kids & Family, said: “We are committed to becoming one of the most successful western kids and family entertainment companies working in the region and this exposure on China’s number one children’s channel and its leading digital platforms gives us a far-reaching footprint in the country and unprecedented brand support.
“We are also delighted to sign our first licensing deals in China which we are sure will prove the first of many successful partnerships.”
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