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French luxury brand Vilebrequin expands into fragrance and body care

French luxury brand Vilebrequin has partnered with International New Creative Concept – which specialises in the creation, development, marketing and sales of perfume products – to launch a new range of fragrance and body care products.

The deal was secured by Vilebrequin’s global licensing agency IMG.

The collection – which launches in 2024 – will feature a wide range of products including fragrances for adults and kids, eco-friendly body care like solid shampoo and solid gel bars, as well as sun care. Keeping with Vilebrequin’s brand values, all products in the new collection will be environmentally friendly.

“We are delighted to collaborate with the INCC team,” commented Roland Herlory, ceo of Vilebrequin. “The company has a proven track record in the luxury fragrance and body care and shares our ‘joie de vivre’ spirit of creating high-end, sustainable products that evoke a sense of fun, freedom and relaxation.”

Philippe Lentz, ceo at INCC, added: “We are excited to embark on this new venture that provides us an opportunity to create a fun and cross-generational luxury collection with Vilebrequin. The two brands have similar philosophies in terms of sustainability, creativity, quality, and excellence. We look forward to creating fragrances and products that have a strong connection to vacations all year long.”

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