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Frida Kahlo brand enters the pharmaceutical industry

Art Ask Agency has launched an Inava x Frida Kahlo line of branded toothbrushes, now available across all pharmacies and pharmaceutical distribution in France.

The deal is a first in the pharmaceutical industry for the Frida Kahlo brand, with the product lines inspired by the floral world of the artist and her love for the shimmering colours of her native Mexico.

The colourful collection includes four models of toothbrushes: Humming Bird, Flowers, Butterfly and Frida.

“This unique collection is an ode to life, following Frida’s determination to live despite the difficulties she was up against, an ode to passion, which Frida’s life was full of and an ode to art, which saved her and alleviated her in her struggles,” commented the Inava marketing team.

2024 marks 70 years since Frida Kahlo’s passing, with the Frida Kahlo Corporation creating a special style guide for licensees.

In addition, the Frida Kahlo immersive experience, The Life of an Icon, continues to draw crowds and is extending initial opening dates across the world, from Warsaw to Singapore.

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