This ad will be closed automatically in X seconds.

Frida Kahlo licensing programme expands into younger age groups

Art Ask Agency secures new deals with fashion retailer Reserved and The Quarto Group.

Barcelona-based Art Ask Agency has unveiled the latest licensing deals for Frida Kahlo, which sees the brand expand into the younger girls age group.

Polish fashion retailer Reserved launched a spring/summer apparel and accessories collection – featuring a number of patterns and embellishments – for girls in March, with the products proving to be some of its top selling items.

In addition, The Quarto Group has added My First Frida Kahlo to its Little People Big Dreams book series, which also comes with a classic ragdoll of Frida.

“It’s wonderful to see products for little girls with the Frida Kahlo licence,” said Maria Strid, owner of Art Ask Agency. “Frida inspires many and is aspirational for little girls. Parents love to give the legacy of Frida to their daughters.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
HMMinions500x500
 
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
HKredbground500x500
 
New deal includes magazines and books with first titles due to launch in Q1 2021....
CubeRWLC500x500
 
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
PeppaRegatta500x500
 
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
PrimarkPrince500x500
 
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter