Influencer events in London and Munich help launch retailer’s comprehensive product line.
Frozen 2 fever has taken hold at Primark stores, with the retailer launching its comprehensive collection in-store and boosted by influencer events in London and Munich.
The fast fashion retailer is continuing its partnership with Disney on Frozen 2. Its product range covers apparel and accessories including a brushed sequin Olaf top, Elsa’s ice blue costume complete with a regal cape, plus sweatshirts and jeans.
Fans can also pick up a Frozen coat, jumper and hat, trainers, a frill sleeve t-shirt, nightwear and wellington boots, as well as a Frozen backpack, spinning cup and booties.
Primark hosted a number of influencers for a preview in London on November 16 and in Munich on November 18 for its Frozen 2 range.
Influencers in attendance included Rikki Payne, Laura Byrne and Lucie Herridge.
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